Rochelle Lynae Work

Web & Digital Strategy

I have over 16 years of front-end web development experience working with a variety of small businesses, nonprofit, and government agencies to develop dynamic websites. I focus on managing the development of innovative websites, creating strategic online marketing and e-mail campaigns, growing online communities through social media marketing, and increasing web traffic through improved search engine optimization.

Web Development

As a Front-End Web Developer, I specialize in HTML5+, CSS3+/SASS, and JavaScript to develop responsive interactive websites using WordPress and Drupal.

Digital Marketing

I focus on engaging audiences and building brands leveraging the power of social media, search engine marketing, web analytics and content marketing.

Data Analytics

Analyzing complex data sets, I create clear and compelling reports, visualizations, and interactive apps using R and Python.

Skills & Expertise

DIGITAL MARKETING

  • Email Marketing
  • Search Engine Optimization (SEO)
  • Google Analytics & Tag Manager
  • Content Strategy & Marketing
  • Social Media Marketing & Training
  • Facebook
  • Twitter
  • Pinterest
  • LinkedIn
  • Instagram
  • Mobile Marketing

WEB DEVELOPMENT

  • Web Project Management
  • Website Evaluation
  • Front-End Web Development
  • HTML5
  • JavaScript
  • CSS3/SASS
  • CSS Frameworks (Bootstrap and Foundation)
  • User Experience Design
  • WordPress: Custom Theme Development
  • API Integration
  • Responsive Web Design

Portfolio

Wealthidian

Wealthidian

Custom WordPress theme using Bootstrap Framework, Font Awesome, JavaScript, HTML5, CSS3, PHP, and MySQL

Furna Foundation Zurb

Furna

Prototype using Zurb Foundation 6, HTML5, CSS3

Angular

Task Manager

Prototype using Angular, HTML5, CSS3

NLM Native Voices

NLM Native Voices

An interactive exhibition examining concepts of health and medicine among contemporary American Indians, Alaska Natives, and Native Hawaiians at the National Library of Medicine.

Created website using HTML, CSS, JW Player and original graphic design

NIH NLM

U.S. National Library of Medicine

The United States National Library of Medicine is the world's largest medical library. Located in Bethesda, Maryland, the NLM is an institute within the National Institutes of Health.

Converted existing websites to responsive web design (RWD) - HTML5, CSS3, SASS, and JavaScript

NIH CFC 2011

NIH 2011 Combined Federal Campaign

The Combined Federal Campaign (CFC) is the annual fundraising drive conducted by Federal employees in their workplace each fall. Website used as primary tool to raise over $2.4 million in donations.

Created static CSS/HTML pages based on the design of the creative team from Adobe files (PSD)

CIS Affiliates

Communities In Schools Affiliates

Communities In Schools affiliates needed easy to use content management systems to update their sites. With affiliates across the country, CIS needed to create visual consistency.

Original design and custom WordPress MU theme development using HTML5, CSS3, JavaScript, and PHP/MySQL

Diplomas Now

DIPLOMAS NOW

Diplomas Now is an innovative school turnaround collaboration model that unites three experienced non-profit organizations – City Year, Communities In Schools, and Talent Development.

Created website using HTML5/CSS3 based on design of the creative team’s PSD files

The Last Dropout

The Last Dropout

Website designed as online marketing collateral for The Last Dropout: Stop the Epidemic!, a book written by lifelong youth advocate, and founder of Communities in Schools, Bill Milliken.

Converted the old classic ASP site to PHP platform. Design based on user input adapted from PSD files

HHS ECD

Office of Early Childhood Development

The Office of Early Childhood Development (ECD) promotes a joint federal approach to improve early childhood education and development.

Worked with team to provide original graphics, content, and updates using Drupal custom Views.

The Washington Post

The Washington Post

The Washington Post Company is a diversified media and education company whose principal operations include newspaper, magazine publishing, and career services.

Designed original graphics, and used internal CMS (SPUD) to update Real Estate, Jobs, and Cars section on external website

2004 SOTU

2004 State of the Union Address

The State of the Union Address is an annual event in which the President of the United States reports on the status of the country, normally to a joint session of the U.S. Congress.

Developed website using HTML and CSS, created original graphics, and converted audio for Windows Media Player and RealPlayer and video using Flash

VoteDuchy

VoteDuchy

Campaign website for Duchy Trachtenberg for 2006 and 2010 Montgomery County Council

Original design and development including photo gallery, calendar of events, newsletter signup, online volunteer registration, blogging functionality, and ability to make online donations using HTML5, CSS3, JavaScript, and PHP/MySQL

NVCC Home Page

NVCC Home Page

Northern Virginia Community College is a community college offering two-year associate degrees, one-year certificates, and career studies certificates.

Responsible for original web design, training workshops for faculty and staff, and designing interactive CD for new Adjunct Faculty

NVCC Alexandria Campus

NVCC Alexandria Campus

Northern Virginia Community College is a community college offering two-year associate degrees, one-year certificates, and career studies certificates.

Responsible for original web design (PSD) files and HTML and JavaScript development, restructuring information architechture, and project management