Transforming Data into Solutions: Bridging Business & Code

As a Business Technology Analyst, Rochelle serves as the bridge to addressing and understanding business objectives, processes, and challenges while leveraging data and technology.

Rochelle plays a crucial role in extracting, analyzing, and interpreting data to provide actionable insights that will inform strategic decision-making. She has over 16 years of experience leveraging data effectively, analyzing market trends and user behavior data, optimizing code, server configurations, and database queries, and providing informative performance metrics.

Rochelle started her professional career as a Front-End Web Developer – combining her passion for coding with her business expertise to create dynamic web experiences. She has developed responsive websites and custom applications including online reporting dashboards and visualizations presenting data insights in an accessible and understandable manner.

Digital Business Strategy

Rochelle is focused on digital business strategy including front-end web development and digital product management. Based on gathered requirements, Rochelle collaborates to outline the technical architecture, user experience design, and interactive features of a web project. While she prefers hands-on coding, Rochelle provides oversight during the development process, ensuring that the implemented solutions meet the defined requirements and align with the overall project vision.

Business Technology Analytics

Rochelle plays a pivotal role in leading digital transformation initiatives by identifying outdated processes, proposing digital alternatives, and overseeing the implementation of transformative technologies. She focuses on data-driven decision making to leverage data analytics and business intelligence tools by deriving insights that inform strategic decision-making. Rochelle unlocks hidden insights using data analysis tools like Python, R, and SQL.


Web Development Trends

Trends in Web Development You Should Know

Web development continues to evolve driven by emerging technologies and shifting user preferences.

Progressive Web Apps (PWAs)

Understanding Progressive Web Apps (PWAs)

Progressive Web Apps (PWAs) enable developers to create fast, reliable, and engaging web experiences.

Artificial Intelligence Can Help Small Businesses

How Artificial Intelligence Can Help Small Businesses

AI has the potential to level the playing field for small businesses by providing access to powerful tools and insights.

Hand pointing at screen

10 Types of Artificial Intelligence You Should Know

Artificial Intelligence (AI) is designed to empower small businesses to compete in today’s digital economy.

Smart Cities Article by Rochelle Lynae

Smart Cities – Using Technology to Expand Communities

Smart cities involve a combination of advanced technologies including Internet of Things (IoT) and Artificial Intelligence (AI).

Digital Business Glossary

Glossary of terms commonly used in the realm of digital business strategy.