Your website is the face of your business and provides information to your customers by sharing your services and expertise with current and potential clients at anytime. Having a professional and informative website can result in more clients and sales. At the end of the day, if visitors don’t find your website useful or interesting they won’t return. Review your website and make a few quick changes to improve it:
1. Keep It Super Simple (KISS)
Make your website speak for you and your business. Don’t assume your site visitors know everything about you. Make sure your site adequately describes who you are, what you do, and how you can help people. Don’t use a lot of technical jargon or big words – just keep it super simple.
2. Keep Site Design Clean and Easy to Use
Prominently display your company logo on every page. Make sure you have a balance of content and images – too many images may hurt your page load time making your website slow and useless. Your site navigation should be clearly labeled and link to the most important page. Make sure your site has a search functionality to help visitors easily find content. Add a sitemap to provide direct links to important content.
3. Content is Key
Adding quality content to your website on a regular basis is a major way to reach your target audience. Keep your site engaging and informative with content about your latest project or share industry knowledge. Relevant content allows you to get your name out to potential clients, define your business as an industry expert, and increase website traffic.
4. Be Consistent
Maintaining a website, especially one with a blog, requires a major time commitment. Make sure you have the time to write clear and informative blog posts. You, or someone on your team, should be responsible for providing new content on a daily or weekly basis. Allow time to monitor and respond to comments. Discover 5 Ways to Improve Your Editorial Calendar
5. Increase Your Use of Social Media
Using social media sites like Facebook, Twitter, and Instagram can attract new clients and help you interact with others within your community. Post information you think people may find interesting by sharing quality content.
6. Make Your Site SEO Friendly
Search Engine Optimization (SEO) is the process of listing your website on popular search engines by ranking your content on Search Engine Result Pages (SERP). SERP pages are the results pages when you search for a term using a search engine like Google. Every page of your site should have a proper meta description which will appear under your link in Google. Make sure you use relevant keywords in the article headings, the title of the page, and throughout your main content.